LUCIRa (PVP) Payor Value Proposition.
GET leaders of large integrated health networks
WHO are looking to boost testing efficiency
TO purchase LUCIRA by Pfizer COVID-19 & Flu Tests
BY outlining the unmet needs in the current healthcare landscape and highlighting the product benefits
































LUCIRA PVP Implementation guide.
GET Pfizer healthcare representatives
WHO are selling LUCIRA to integrated health networks
TO feel confident in communicating the selling points of LUCIRA by Pfizer COVID-19 & Flu Tests
BY creating a presentation guide with talking points, main ideas, thought provoking questions, and more


























