LUCIRa (PVP) Payor Value Proposition.

GET leaders of large integrated health networks

WHO are looking to boost testing efficiency

TO purchase LUCIRA by Pfizer COVID-19 & Flu Tests

BY outlining the unmet needs in the current healthcare landscape and highlighting the product benefits

LUCIRA PVP Implementation guide.

GET Pfizer healthcare representatives

WHO are selling LUCIRA to integrated health networks

TO feel confident in communicating the selling points of LUCIRA by Pfizer COVID-19 & Flu Tests

BY creating a presentation guide with talking points, main ideas, thought provoking questions, and more